Teenzone 2018 - Identity
Teenzone is part of a smashing, four-day conference full of music, games, workshops and seminars which vis attended by thousands of teenagers (12-17 Y/O) every year.
Our mission: Create a bold campaign around the theme “Awesome” that visualizes being overwhelmed.
Our approach: The general idea was when being captivated by someone it makes everything else feel less relevant. Therefore we created a clean, stylized atmosphere that feels like your in a bubble. By only showing emotion of the beholder we wanted to create a mystery which the focus-group could fill in themselfs.
